Friday, June 10, 2011


Robbie Blinkoff, The Consumer Anthropologist, stands outside a Mac Store at the mall at 9 am and says that "our greatest unmet human need is actually creativity and the desire to play."  Interestingly, the best way to get creative and to play involves getting social -- so it's a two-fer! He discusses how creativity is becoming the new productivity for people. Just what is it about the Mac that's attracting people like flies? It ain't the price. Sure it looks and feels nice, but there's something more. Take a listen and contact Robbie if you like too.

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